Should your website be responsive?

In Advice, Design by Seven Ages Design

In short, absolutely, yes it should! Every website, especially today, should be responsive. Why, you might ask? I’ll tell you.

A vast majority of people use mobile devices to browse the web. This could range anywhere from a smartphone, to a tablet, to one of those cool little Chromebooks. Regardless of the type of device that’s being used, you can’t guarantee your website will look the same on all of them. That’s where responsive design comes into play!

What’s responsive design?

Responsive web design is a great little thing that started taking off when smartphones and tablets became the primary method of browsing the web. Basically, it’s a flexible layout that allows people to view the same website on any device, and get the same content in a manageable layout. If you’ve ever been to an older website on your phone, you probably know what I’m talking about. Some sites just look terrible! Responsive design aims to fix that.

What are the benefits of making my site responsive?

Making your site responsive makes it much easier to read from anywhere in the world. It allows phones, tablets, and laptops to view everything as beautifully as you want to display it! If you’ve got a website that works well on a desktop computer, you’re probably going to want it looking just as good on other devices. Considering how much of the population uses their mobile devices, it’s certainly something I’d recommend looking into.

Beyond aesthetics, however, responsive design can really help with your site’s availability. Around mid-2015, Google (everybody’s favorite search engine) started giving websites a higher ranking for being mobile-ready. If you search for something on your phone, you’re most likely going to find sites that look great on the small screen. If you’re looking to drive traffic to your site, you definitely want that little boost in SEO.

Depending on how you drive people to your website, you’ll probably want it to be mobile-ready to begin with. If you’re marketing your brand on social media, most the people who find your site will be viewing it from their phones. If your site is responsive, you’re going to have a much easier time keeping your audience captivated.

How do I make my site responsive?

If you have a pre-existing website, the best way to make your site responsive is to hire a web developer. They’ll take your site, write some code to make things scale down, and make the whole thing look pretty on almost every device. If you’re just getting started with a website, your developer can use frameworks like Bootstrap, Foundation, or any number of other things to make it work! Either way, making your site responsive is something that everyone should be doing. It helps a lot with appearance, boosts your search engine rankings, and makes your site far easier to use!