Client


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Request


Help a growing local magazine manage the next stage of their growth while encouraging new subscribers and advertisers.
Help a growing local magazine manage the next stage of their growth while encouraging new subscribers and advertisers.

Solution


Bring over the content of a nearly 4,000-page website seamlessly to a clean, modern, and easy-to-edit new design.
Bring over the content of a nearly 4,000-page website seamlessly to a clean, modern, and easy-to-edit new design.

Result


An easy-to-navigate, easy-to-update new design that stays true to the ultra-current brand Raleigh Magazine has built.
An easy-to-navigate, easy-to-update new design that stays true to the ultra-current brand Raleigh Magazine has built.

Local Stories. Global Reach.

Local Stories. Global Reach.

One big thing that sets Raleigh Magazine apart from other local monthly publications is their exceptional ability to keep their stories current and applicable, even in the most unpredictable of times. It's one of the things we admire most about them. For this reason, it was imperative that we deliver a website that carefully maintained their large amount of existing data, was optimized for effective and sellable advertising, and was incredibly easy for them to update with stories from their new issue or breaking news. We delivered Raleigh Magazine a design upgrade with fresh content at the forefront, along with a robust hosting package to allow for ongoing updates and future growth.
One big thing that sets Raleigh Magazine apart from other local monthly publications is their exceptional ability to keep their stories current and applicable, even in the most unpredictable of times. It's one of the things we admire most about them. For this reason, it was imperative that we deliver a website that carefully maintained their large amount of existing data, was optimized for effective and sellable advertising, and was incredibly easy for them to update with stories from their new issue or breaking news. We delivered Raleigh Magazine a design upgrade with fresh content at the forefront, along with a robust hosting package to allow for ongoing updates and future growth.

Raleigh Magazine Website Design

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As with all of our websites, we built this site to look and function beautifully on desktop, mobile, and tablet screens.

Areas of Expertise

Ad-Friendly Formatting

Ad-Friendly Formatting

Along with the delicate process of maintaining existing content and any SEO rankings RaleighMag.com had earned, we also had to consider the functionality of several aspects of this website, like its calendar feature and advertising space. The Raleigh Magazine calendar page is a comprehensive account of many upcoming events in Raleigh, with the option for website visitors to add their own events. We also had to design a seamless space for ads in a prominent part of the website that encouraged advertisers to invest in this online real estate. The solution was a banner above the header which is attention-getting without the obtrusiveness of a pop-up. We also added a discreet bar at the bottom of the homepage to encourage subscribership.
Along with the delicate process of maintaining existing content and any SEO rankings RaleighMag.com had earned, we also had to consider the functionality of several aspects of this website, like its calendar feature and advertising space. The Raleigh Magazine calendar page is a comprehensive account of many upcoming events in Raleigh, with the option for website visitors to add their own events. We also had to design a seamless space for ads in a prominent part of the website that encouraged advertisers to invest in this online real estate. The solution was a banner above the header which is attention-getting without the obtrusiveness of a pop-up. We also added a discreet bar at the bottom of the homepage to encourage subscribership.

Effective Ad Space

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"Seven Ages did a great job protecting our archive of thousands of articles while moving us onto a better server and into a better, more functional website. We now have the website we always wanted!"
"Seven Ages did a great job protecting our archive of thousands of articles while moving us onto a better server and into a better, more functional website. We now have the website we always wanted!"

Gina Stephens, Publisher

Summary

Summary

Raleigh Magazine has room to grow, desirable advertising space, a history of content, and the bandwidth to stay current with rapidly evolving news stories thanks to our carefully considered design overhaul for their website.
Raleigh Magazine has room to grow, desirable advertising space, a history of content, and the bandwidth to stay current with rapidly evolving news stories thanks to our carefully considered design overhaul for their website.

Let's get started.

Let's get started.

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