Update website structure and aesthetic with modern responsive design and improve user experience and website speed.
Update website structure and aesthetic with modern responsive design and improve user experience and website speed.
Solution
Build a fully responsive WordPress website with Google Maps API integrations for improved speed and user experience.
Build a fully responsive WordPress website with Google Maps API integrations for improved speed and user experience.
Result
A beautiful website with improved SEO and easy access to product applications, information, and purchase locations.
A beautiful website with improved SEO and easy access to product applications, information, and purchase locations.
Carefully Rebuilding A Top-Ranking Website
Carefully Rebuilding A Top-Ranking Website
Banixx is an industry leader in topical antimicrobial sprays and shampoo for all non-aquatic pets. Its business owners were already passionate about using SEO techniques to their advantage. Before we started working with them, they’d been able to drive hundreds of thousands of users to Banixx.com organically. It was imperative that we avoid compromising any of that work and that we include all of their original content into the design of their new website. We knew that with this design overhaul, we’d have to focus on two things: making their website clean and modern while also ensuring that its aesthetic was both engaging, informative, and easy to navigate for their customers.
Banixx is an industry leader in topical antimicrobial sprays and shampoo for all non-aquatic pets. Its business owners were already passionate about using SEO techniques to their advantage. Before we started working with them, they’d been able to drive hundreds of thousands of users to Banixx.com organically. It was imperative that we avoid compromising any of that work and that we include all of their original content into the design of their new website. We knew that with this design overhaul, we’d have to focus on two things: making their website clean and modern while also ensuring that its aesthetic was both engaging, informative, and easy to navigate for their customers.
As with all of our websites, we built this site to look and function beautifully on desktop, mobile, and tablet screens.
Areas of Expertise
Using the Right Tools for the Job
Using the Right Tools for the Job
With over 3000 stores and online retailers that carry Banixx, their team wanted to figure out how they could efficiently direct customers to stores that carry their products. We added a Google Maps tool on the "Where to Buy" that allows customers to manually enter an address and search radius or let the site determine their location. This page’s bounce rate has since plummeted and is now the website’s most visited page. We also improved page speed by optimizing photo files across the site with image-compression software. Additionally, we ensured that Banixx.com would be effective at driving conversions on any viewing device. Thanks to the responsive and intuitive design of Banixx’s new mobile site, 77% of their traffic now comes from mobile devices.
With over 3000 stores and online retailers that carry Banixx, their team wanted to figure out how they could efficiently direct customers to stores that carry their products. We added a Google Maps tool on the "Where to Buy" that allows customers to manually enter an address and search radius or let the site determine their location. This page’s bounce rate has since plummeted and is now the website’s most visited page. We also improved page speed by optimizing photo files across the site with image-compression software. Additionally, we ensured that Banixx.com would be effective at driving conversions on any viewing device. Thanks to the responsive and intuitive design of Banixx’s new mobile site, 77% of their traffic now comes from mobile devices.
Custom Google Maps Location Search
"I just want to let you know how awesome I think the new website is and how much I appreciate all of the hard work that you and your team put into this. It really looks great. Most importantly, we are looking forward to our continued relationship with Seven Ages."
"I just want to let you know how awesome I think the new website is and how much I appreciate all of the hard work that you and your team put into this. It really looks great. Most importantly, we are looking forward to our continued relationship with Seven Ages."
Kevin Sink, Principal at Nicholls & Crampton
Summary
Summary
Banixx.com is not only attractive and user friendly, it’s driving traffic like never before. Since working with our team, Banixx's business has grown tremendously and they've been able to help in the healing of countless animals.
Banixx.com is not only attractive and user friendly, it’s driving traffic like never before. Since working with our team, Banixx's business has grown tremendously and they've been able to help in the healing of countless animals.
