1.) Remarket to Old Visitors with PPC
2.) Integrate Social Media Advertising to Refine SEO
3.) Share Keyword Research Between Methods
4.) Build Your Brand with Both Methods
SEO and PPC boast their own distinct advantages for organizations who take the time to use them to their fullest potential. A website using great SEO tactics is both easily found and consistently used by the general public, while websites publishing effective PPC advertisements are undoubtedly yielding more conversions from their selected target audience. However, in order for a business to ensure the success of their web marketing, both strategies should be used in tandem.