What is Google My Business?
Google Search is a commonly used tool for potential customers to find your business online. Over 65% of all internet searches take place on Google and customers are 50% more likely to visit your business after a “local search” on their preferred search engine.
Google My Business is a powerful and important tool every business should be using regardless of company size. This tool displays business name, phone number, website, office/store hours and map location which is extremely useful for local customers searching out your services close to home. Google My Business is a key first step when establishing your website’s SEO implementation as the search engine returns results in a list format when potential customers search for keywords related to your business. Claiming your Google My Business location and verifying your listing are important first steps in this process.
Google My Business Results Locations
When a potential customer searches for relevant keywords associated with your business make sure your business appears in these highly trafficked areas on Google.
With over 1 billion monthly users Google Maps is the most widely utilized mapping and GPS application in the world. When potential customers search for relevant keywords related to your listing Google My Business will populate your company name directly on Google Maps. Customers are then one click away from getting directions, calling your business, or checking office hours before making the journey to your location.
Google My Business was established in part to help local residents find the products or services they need in their area. Localized search results are extremely effective in driving more business to the door for every verified Google My Business listing. By quickly matching key details such as zip code and address information to the current location of a potential customer, Google is able to quickly match your business to users searching in your area.
Your verified Google My Business listing will appear in the sidebar of the Google Search Results page. This area will prominently display important and easy to access details about your business. Google rankings, reviews, and relevant keywords all play a key role when determining your business’ location within the sidebar results. Having strong SEO in place on your website are important considerations when attempting to outrank your competitors here.
7 Reasons Your Company Should Be Using Google My Business
Web Search ResultsOnce your Google My Business listing is verified, your potential customers can find and contact your business easily within a search engine they use often and trust. Displaying useful information and hours of operation as well as a quick and easy to use “directions” button on are extremely helpful for your customers. This helpful information displays prominently across all devices - be that desktop, phone, or tablet.
Google MapsA verified Google My Business listing will appear within the Google Maps system as well as localized searches. Potential customers searching for keyword phrases relevant to your business within a local area will be shown your listing in line with other area businesses.
Google ReviewsStudies show that potential customers value online reviews as much as personal recommendations from friends and family. search results.
Stay on top of important updatesChanges to your logo, an updated web address, a new phone number, or when new services for your business description are added, your company will need to make these changes immediately to capitalize on your digital presence. Google My Business is easily updateable and information can be changed as often as you like.
Google+ IntegrationWith your Google My Business verified listing your customers can share valuable information on content and upload photos of their recent visit to your location. Allowing customers to share their experiences and make posts about your business will help grow your digital presence and impact your search result rankings.
Instant ResultsOnce your Google My Business listing is verified customers can have directions, contact information, and hours of operation sent directly to their devices quickly and easily. Smartphone users can also make a simple one-click action to call your business directly.
Free To UseThis powerful tool is free to install and instantly helps your business grow its digital footprint. Just like anything internet related - your Google My Business listing will require regular maintenance and attention but your marketing team should be capable of ensuring your listing displays accurate information and is kept up to date.
Why Pick Seven Ages Design as Your Digital Marketing Partner?
Seven Ages Design has a long list of satisfied clients across the United States. We have proudly worked with businesses of all shapes and sizes. From educational institutions like North Carolina State University to chart topping major record labels like Warner Brothers and Island Records, we have proudly worked with some of the best organizations in the world, while also priding ourselves on our business relationships within our local community and startups across the country.
Our team of experts is extremely knowledgeable about marketing your business, and our experience has enabled our digital branding agency in Raleigh, NC to grow year after year due to our hands-on approach to every client and job we take on. We understand the unique challenges you face when marketing your business on the world wide web.
Custom web development is just the tip of the iceberg when it comes to marketing your business, and Seven Ages Design has the experts in place to ensure your business meets its marketing goals. From Social Media, PPC and SEO to email marketing and video content, we handle the entire end to end experience for any marketing efforts your business needs.
Working HoursMon-Fri: 8:00am - 5:00pm
Our Location162 Mine Lake Court #200, Raleigh, NC 27615
Phone: +1 (919) 589-3655