Google Analytics Provides You With Valuable Data
Understanding Your Analytics Statistics
Understanding how your web traffic behaves is extremely important when formulating a successful marketing and promotion strategy. The information provided by Google Analytics will help your team to make any necessary adjustments to your online presence. Data will show what steps your audience takes when browsing your content, what they are looking for and how effectively your website meets their needs. Interpreting these behaviors will ensure that you are improving your customer’s online experience and increase revenue for your business.
The internet is an ever-changing landscape and understanding your analytical data is a powerful resource to help you get the most out of your digital investments.
Learn About Your Target Market
How did your traffic arrive at your site?It may seem irrelevant at first glance, but understanding how and where your traffic arrived at your website is extremely valuable. Is your audience spending time looking at a competitor’s website? Do users on your site arrive because of Social Media or PPC campaigns? If so, increasing those budgets could increase web traffic exponentially.
Where does your website audience live?Google Analytics provides in-depth geographical information for everyone browsing your website. Understanding where your customers live is a highly effective tool when marketing your business online. Social Media and PPC campaigns can be geo-targeted with extreme effectiveness to ensure none of your marketing budget goes to waste. Your business may need another location or salesperson focusing on specific regions where your web traffic is high but conversions aren’t meeting your company standards. Additionally, you can address customer pain points through understanding more about their location and adjust your outreach accordingly.
Segmenting your audienceUnderstanding how your customers behave on your website can also help you cater your marketing efforts to different customer types. Google Analytics Advanced Segments enables you to classify different types of customers into specific buckets which you can market to in different ways. If you run an HVAC business you may want to push out certain promotions to different web browsers based on their actions on your website. Summer time A/C and winter time heating marketing efforts should be tailored in different ways, and segmenting your summer and winter web browsers can be an effective tool for adding the most value to your marketing efforts.
Evaluate Existing Campaigns EffectivenessYour business most likely has numerous campaigns ongoing throughout the year. Different seasons may see increases and decreases in business as your market fluctuates. It is important to understand how well your PPC and Social Media, as well as Email campaigns, perform when it relates to your website. Each marketing channel has their own reporting but Google Analytics will help you understand the actions taken once a potential customer arrives at your website via your marketing outreach. Your Social Media campaigns may generate the most traffic but your PPC and Email users may spend more time on your website and be more likely to purchase services. Analytics are extremely useful when determining which channels to increase and which channels to roll back in order to stretch your marketing dollars as far as possible.
Meet and Exceed Your Business GoalsGoogle Analytics Goals can help your team meet specific business milestones in regards to your website. Not getting enough results from your contact form? Is email collection important to your business? Maybe you are asking the wrong questions or being too specific for your customers to interact with that section of your website. If a goal is to collect more email addresses, steps can be taken to increase email collections and Goals will track your performance over time.
Competitive and Company InsightsThrough Google Analytics, you can study how your site stacks up to the competition. Track and compare your web traffic with similar businesses and utilize the data obtained to assist in climbing the search engine results page.
Understand and Decrease Bounce RateThese days, increasing web traffic is easy if you have the budget, but your business only grows if your web traffic consists of potential customers. Bounce rate refers to users who arrive at your website and then leave to visit other sites on the web. A high bounce rate is something your business should be concerned with and work to decrease. Reasons for short website visits could be broken links and images, or your marketing campaigns could be targeting the wrong audience. Google Analytics will help you understand how long your traffic sits on your site and where they go after they leave. Steps can then be taken to adjust your content and marketing targets to improve bounce rate.
Learn What Content Is Most Effective For Your AudienceYour website should be an easy to use informative resource for your potential and existing customers. Graphics, video, and blogs are helpful tools that will get your message across to anyone browsing your site on the web. Learning which content drives the most interactions, time spent, and traction on your site will help your team when it comes time to update content across your website, Social Media, and Email campaigns.
Implement Effective Marketing CampaignsTrack and compare your web traffic when implementing different promotions and utilize the data obtained to assist in climbing the search engine results page. Email blasts and Social Media outreach will result in more traffic to your website. Analytical data can help you focus your marketing efforts in the buckets that are most effective for your business.
Why Pick Seven Ages Design as Your Digital Marketing Partner?
Seven Ages Design has a long list of satisfied clients across the United States. We have proudly worked with businesses of all shapes and sizes. From educational institutions like North Carolina State University to chart topping major record labels like Warner Brothers and Island Records, we have proudly worked with some of the best organizations in the world, while also priding ourselves on our business relationships within our community and local startups across the country.
Our team of experts is extremely knowledgeable about marketing your business, and our experience has enabled our digital branding agency in Raleigh, NC to grow year after year due to our hands-on approach to every client and job we take on. We understand the unique challenges you face when marketing your business on the world wide web.
Custom web development is just the tip of the iceberg when it comes to marketing your business, and Seven Ages Design has the experts in place to ensure your business meets its marketing goals. From Social Media, PPC and SEO to email marketing and video content, we handle the entire end to end experience for any marketing efforts your business needs.
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