Analytics are a set of measurements that help you to understand how your website is performing. As a website owner, you want to see what visitors are doing on your site and how they interact with it. This information can help you drive growth in your website traffic.
Google Analytics is the most popular tool you can use to get these measurements.
Why Use Google Analytics?
Google Analytics is not only the most popular tool for getting your site metrics. It’s also one of the most powerful – and it’s completely free, to boot! There are many reasons to use Google Analytics on your site:
Setting up Google Analytics is relatively easy, especially compared to other tools that provide the same functionality. If you want more than basic analytics, though, you do need a somewhat deeper understanding of the information.
Almost every aspect of Google Analytics is well documented. If you have any trouble with setup, the answers are readily available. The documentation also covers all the fine details of the analytics data that’s being delivered to you. Nearly all your questions can be answered with a couple clicks!
You can choose a pre-built report that Google creates, or build your own with an easy to use drag-and-drop interface. This allows you to create reports that tell you where your visitors are coming from, what pages they spend the most time on, and even gives you real-time visitor tracking so you know how many people are on your site!
Data is only useful if you can make sense of it. The data visualization that Google Analytics offers is a great reason to use it. Analytics presents the metrics in several easy to read formats, including lists, charts, graphs, pie charts, spreadsheets, and more – allowing you to see how your website is performing. With this knowledge, you can create dashboards that show you the most important information for your business goals.
Google Analytics is built with SEO in mind. This is why they allow easy and powerful integration with AdWords. We can take your AdWords campaigns and display relevant information right on your dashboard.