Digital Content Development
Creative Direction and Development for your Business' Online Presence.
How can Digital Content Development help me?
Few things are more valuable in this digital age than online content. Be it social media posts, blogs, or website copy, content is queen. Strategy in branding, key words, and relevance is of utmost importance to any modern day business and the best tactics are changing more rapidly than many business owners are able to keep up with. That’s where Seven Ages Design comes in.
Activity on your website plays an important role in driving customers and traffic to your business. Search Engine Results are directly impacted by how many people visit your site, which pages they interact with, and how much time they spend on each page. Additionally, links from engaging social media posts, videos, and blogs are incredibly effective ways to drive more potential customers to your website. Simply put, creating Custom Digital Content can improve your customers’ online experience and directly impact your bottom line.
We are up to date on the best ways to represent your brand using the most effective methods that technology offers. We provide a voice for your company while you’re in the trenches running the show. Customers want to see a pulse when they research your name online and if you don’t have up-to-date content to show them, they quickly lose interest. With regular updates about your business via social media and blogs, you stay fresh in the minds of your biggest fans and best customers — those who often become your most effective salespeople.
Why You Need A Digital Content Creation Strategy for Your Business
Your existing social media following can be a great way to get a finger on the pulse of your customer trends. Do you have a new product you’d like to promote? Want to know where your customers would like to see changes or improvements? Engaging social media posts and geo-targeted promotions are effective testing tools to improve customer experience and gather useful data. A/B testing is also an important tool when crafting digital content for your audience. You may find that sharing testimonials or infographics get more interaction with your customers than a photo or simple text update. At Seven Ages Design, we review your social media trends and analyze data points to develop the most effective ways to promote your business online.
Sharable digital content is a great way to allow your customers to spread your marketing initiatives for you. A customer interacting and sharing your social media update spreads your message to their friend group online thus increasing your reach, free of charge! Did you know that over 70% of customers who interacted positively on social media with a business are likely to share their experience with friends and family? At Seven Ages Design , we craft each piece of digital content with shareability in mind. We know your marketing dollars are important and we take every step to ensure your content is doing the heavy lifting for you.
With a growing portfolio of digital content, your brand is sure to grow larger. With digital content, you’re able to connect to clients, like-minded business, and influencers in your community. Through digital content, you are able to connect directly to your customer base, like-minded businesses, and influencers throughout your community. At Seven Ages Design, we craft each piece of digital content with the goal of increasing your brand’s digital presence. By understanding your business goals and customer base, we develop content that builds on mutually beneficial relationships with other institutions who can promote you to their larger networks of followers, growing your brand awareness and increasing your digital footprint.
There are few better ways to get customers to interact with your brand than through an engaging social media post. Did you know that social media directly impacts your SEO? Google has confirmed that links to your website weigh heavily on your search results. A well thought out social media post with a relevant link back to your website will drive traffic, improve your search result rankings, and give you a direct line to your potential customers online. Every piece of content developed by Seven Ages Design is created with the goal of directing more traffic to your business.
Our clients find that hiring someone who knows digital content is the most successful and cost-effective way to keep up with the growing demand for a dynamic online presence. Could you do this on your own? Absolutely. However, taking on the task of developing your company’s own content can quickly become a drain on time when your existing areas of expertise could be making you money elsewhere. At Seven Ages Design, we create custom digital assets for our clients at a fraction of the cost of hiring a new employee or bogging down a team member with additional time-consuming tasks.