A Live Chat solution such as Olark is an incredibly useful customer service tool for any size business. In the era of instant digital gratification, being at the beck and call of potential customers may seem like overkill or a bit much for a smaller team to manage, but the information and practical tips below will likely convince you that this is the right tool to help your company succeed in the age of the internet.
As a business owner, you need effective tools that return a positive ROI without having to dedicate endless hours and staff to a solution. At Seven Ages Design we understand the challenges many companies face when attempting to maximize efficiency while getting the job done. It is important when installing a live chat feature such as Olark that you understand the challenges you will face and how to implement a plan to overcome these challenges regardless of your team size.
Why Install Olark On Your Website?
Increase SalesEnsure your customers' questions and concerns are answered in real time during your business hours or around the clock. Over 60% of customers who engaged in a live chat are more likely to make a purchase according to data analyzed by Olark. Harness this effective tool and meet your sales goals while ensuring customer satisfaction by installing a chat feature on your site.
Customize GreetingsVisitors arriving at your site via your PPC or Email Marketing Campaigns may benefit from customized chat greetings for various promotions. Specific regions may qualify for a coupon code or free shipping option that you want to limit from the general public. Olark is easily adjusted based on your customer's location when using the service.
Increase ProductivityChat features enable your team to multitask while assisting your customer base. Your team members can assist multiple clients simultaneously via a chat feature as opposed to being tied to a phone line where they can only assist one customer at a time. Plan responses ahead of time, based on the most common questions asked by your customers.
Understand Your Customers, Rate Your StaffOlark provides detailed reporting to help you better understand the actions your customers have taken while engaged in your online chat. It is beneficial to know what questions your customers typically ask so adjustments can be made to your website's F.A.Q. page. You may also review your staff responses to ensure your clients are receiving the very best in customer service.
Allow Customers To MultitaskMost customers dread picking up the phone to resolve their problems and many would like to tackle their digital “to do list” while resolving their issues. With a chat feature installed on your website, you enable your client base to multitask and have their questions answered without being placed on hold or needing to be in an environment conducive to making phone calls.
Chat Feature Installation Tips
Install Google Analytics
Understanding your web traffic and how users interact with your brand online is very important when installing a chat feature to your website. You should know which pages convert and which pages are experiencing higher than normal bounce rates. Odds are your analytical data will give you key insights to the questions and support issues your clients will be asking about via Olark.
Address Key Pages First
If you run a small business, you’ll likely need to think through an action plan for chat responses. A good way to address these issues will be to start on the pages where your customers spend the most time. Many Olark accounts are installed on key pages first while the company adjusts to the new tasks involved with chat support.
Understand Your Team's Limits
Installing a chat feature on your website doesn’t mean you need to assemble a larger team or spend your free time answering a never-ending stream of messages from your potential clients. Olark can be configured to appear offline after a pre-determined number of chat messages or at the close of business each day. Additionally, you may add a form response to enable itself whenever your chat features are offline.
Customize Your Chat Experience
Olark has many built-in customizable features to improve your customer service experience. Everything from font and text options to displaying your company logo and how your text box appears on your site are important considerations when setting up your service. Decide which pages should prominently display your chat box based on analytical data from your website.
Why Pick Seven Ages Design as Your Digital Marketing Partner?
Seven Ages Design has a long list of satisfied clients across the United States. We have proudly worked with businesses of all shapes and sizes. From educational institutions like North Carolina State University to chart topping major record labels like Warner Brothers and Island Records, we have proudly worked with some of the best organizations in the world, while also priding ourselves on our business relationships within our local community and startups across the country.
Our team of experts is extremely knowledgeable about marketing your business, and our experience has enabled our digital branding agency in Raleigh, NC to grow year after year due to our hands-on approach to every client and job we take on. We understand the unique challenges you face when marketing your business on the world wide web.
Custom web development is just the tip of the iceberg when it comes to marketing your business, and Seven Ages Design has the experts in place to ensure your business meets its marketing goals. From Social Media, PPC and SEO to email marketing and video content, we handle the entire end to end experience for any marketing efforts your business needs.
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