Floral Design & Delivery Website Design

Watered Garden Florist

Client


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Request


Give a local florist brand a fresh face and a way to serve customers online in the time of social distancing.
Give a local florist brand a fresh face and a way to serve customers online in the time of social distancing.

Solution


Use professional photography and videography to custom design a website that includes e-commerce functionality.
Use professional photography and videography to custom design a website that includes e-commerce functionality.

Result


A completely tailored website for a beloved Triangle business that gives their customers the ability to order online.
A completely tailored website for a beloved Triangle business that gives their customers the ability to order online.

A New Chapter For
An Established Business

A New Chapter For
An Established Business

Watered Garden Florist has gained notoriety throughout North Carolina for their signature floral installations at The Umstead Hotel, their annual Art In Bloom displays for the NC Museum of Art, their sought-after bridal florals, and their over-the-top creations for corporate clients. We first built a beautiful one-page website for them back in 2015. It served them well through the years, but as their brand and online audience grew, they decided they wanted to expand upon what we'd initially created. They were ready for a refresh when they approached us about designing a new website, and they were also looking to give their customers a way to order arrangements online.
Watered Garden Florist has gained notoriety throughout North Carolina for their signature floral installations at The Umstead Hotel, their annual Art In Bloom displays for the NC Museum of Art, their sought-after bridal florals, and their over-the-top creations for corporate clients. We first built a beautiful one-page website for them back in 2015. It served them well through the years, but as their brand and online audience grew, they decided they wanted to expand upon what we'd initially created. They were ready for a refresh when they approached us about designing a new website, and they were also looking to give their customers a way to order arrangements online.

Website Design & Development

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As with all of our websites, we built this site to look and function beautifully on desktop, mobile, and tablet screens.

Areas of Expertise

Custom-Fitted and Flower-Forward

Custom-Fitted and Flower-Forward

We were able to take all we'd learned about Watered Garden Florist's brand through the years and apply it to this clean photo-forward website. We've showcased their wide range of abilities and their beautiful custom-outfitted new studio. We used professional photography to capture their new space, stunning headshots of the team, and macro shots of their flowers. We used whitespace thoughtfully so their creations could shine, and included an extensive gallery and a custom video header with footage from the NCMA's Art In Bloom Festival. Most importantly, we added an e-commerce page so their customers could order arrangements and deliveries online, which has been extremely helpful to them as they navigate a new era of social distancing.
We were able to take all we'd learned about Watered Garden Florist's brand through the years and apply it to this clean photo-forward website. We've showcased their wide range of abilities and their beautiful custom-outfitted new studio. We used professional photography to capture their new space, stunning headshots of the team, and macro shots of their flowers. We used whitespace thoughtfully so their creations could shine, and included an extensive gallery and a custom video header with footage from the NCMA's Art In Bloom Festival. Most importantly, we added an e-commerce page so their customers could order arrangements and deliveries online, which has been extremely helpful to them as they navigate a new era of social distancing.

Summary

Summary

A website redesign with e-commerce functionality has given a local business the ability to connect with customers and maintain a flow of income during a time of adjustment to huge changes in the way they conduct business.
A website redesign with e-commerce functionality has given a local business the ability to connect with customers and maintain a flow of income during a time of adjustment to huge changes in the way they conduct business.

Let's get started.

Let's get started.


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