Truliant Tru2Go Commercial Production
Creating a Live-Action 30-second Spot to Promote Mobile Banking Convenience
Truliant Tru2Go Commercial Production
Creating a Live-Action 30-second Spot to Promote Mobile Banking Convenience
Truliant Federal Credit Union
Client
Request
Truliant approached Seven Ages Design to create a 30-second commercial showcasing the features of their Tru2Go mobile and online banking tools. The goal was to clearly demonstrate how members could manage their finances from home or on the go, while raising awareness of the credit union’s latest mobile capabilities. The final spot needed to work across multiple channels—including broadcast, web, and social platforms—and align with Truliant’s brand messaging and campaign objectives.
Truliant approached Seven Ages Design to create a 30-second commercial showcasing the features of their Tru2Go mobile and online banking tools. The goal was to clearly demonstrate how members could manage their finances from home or on the go, while raising awareness of the credit union’s latest mobile capabilities. The final spot needed to work across multiple channels—including broadcast, web, and social platforms—and align with Truliant’s brand messaging and campaign objectives.
Solution
We collaborated closely with Truliant’s marketing team to develop a concept and script that accurately highlighted the Tru2Go platform. Our team produced a live-action video featuring an actor interacting with the mobile app “in-use” at home, supported by voiceover explanation and on-screen graphics.
Seven Ages managed production end-to-end, including scripting, location selection, filming, lighting, audio recording, and editorial. We also provided original music composition tailored specifically to the campaign and performed custom sound design to match the tone and pace of the spot.
We collaborated closely with Truliant’s marketing team to develop a concept and script that accurately highlighted the Tru2Go platform. Our team produced a live-action video featuring an actor interacting with the mobile app “in-use” at home, supported by voiceover explanation and on-screen graphics.
Seven Ages managed production end-to-end, including scripting, location selection, filming, lighting, audio recording, and editorial. We also provided original music composition tailored specifically to the campaign and performed custom sound design to match the tone and pace of the spot.
Result
The final commercial successfully communicated the ease and convenience of Tru2Go, receiving strong feedback from the client and positive performance across broadcast and online distribution. Viewership and engagement numbers were high across platforms, contributing to increased awareness of Truliant’s mobile banking tools and broader online banking initiatives. The campaign strengthened Truliant’s message that members can bank simply and securely wherever they are.
The final commercial successfully communicated the ease and convenience of Tru2Go, receiving strong feedback from the client and positive performance across broadcast and online distribution. Viewership and engagement numbers were high across platforms, contributing to increased awareness of Truliant’s mobile banking tools and broader online banking initiatives. The campaign strengthened Truliant’s message that members can bank simply and securely wherever they are.
Bringing Digital Banking to Life
Bringing Digital Banking to Life
Our creative direction focused on showing real-world usability in an authentic home setting. By filming inside a residential location and positioning the app at the center of the storyline, we demonstrated exactly how members could complete everyday banking tasks without visiting a branch. The combination of live action, voiceover instruction, and animated UI graphics created a clear, accessible message that resonated across audiences.
Our creative direction focused on showing real-world usability in an authentic home setting. By filming inside a residential location and positioning the app at the center of the storyline, we demonstrated exactly how members could complete everyday banking tasks without visiting a branch. The combination of live action, voiceover instruction, and animated UI graphics created a clear, accessible message that resonated across audiences.
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Areas of Expertise
Areas of Expertise
Commercial Video Production
Scriptwriting & Story Development
Live-Action Filming
Voiceover Recording
Original Music & Sound Design
On-Screen Graphics & Editing
Multi-Platform Delivery (TV + Digital)
Video Production & Creative Direction
As with all of our creative projects, we approached this commercial with a focus on clarity, polish, and real-world performance across platforms.
Areas of Expertise
Video Production Tailored for Multi-Platform Use
Video Production Tailored for Multi-Platform Use
Truliant’s commercial was built to perform across television, online video, and social channels. Lighting, color grading, audio mastering, and on-screen text were optimized for multiple environments—including sound-off viewing and small-screen placement.
The final deliverables were produced in multiple versions and aspect ratios to ensure consistent quality and messaging across every distribution format, allowing the campaign to scale seamlessly across broadcast and digital platforms.
Truliant’s commercial was built to perform across television, online video, and social channels. Lighting, color grading, audio mastering, and on-screen text were optimized for multiple environments—including sound-off viewing and small-screen placement.
The final deliverables were produced in multiple versions and aspect ratios to ensure consistent quality and messaging across every distribution format, allowing the campaign to scale seamlessly across broadcast and digital platforms.
"Seven Ages created a smart, modern commercial that clearly demonstrated the benefits of Tru2Go. Their team handled everything—from concept through production—and made the process incredibly smooth."
"Seven Ages created a smart, modern commercial that clearly demonstrated the benefits of Tru2Go. Their team handled everything—from concept through production—and made the process incredibly smooth."
Jamie P., Marketing Manager
Summary
Summary
We approached the Truliant project with a focus on clarity, usability, and multi-platform performance. By combining live-action storytelling with voiceover instruction and custom graphics, we created a commercial that clearly communicated the benefits of Tru2Go while remaining on brand and visually engaging. The finished spot helped strengthen Truliant’s position in digital banking and gave their members a memorable introduction to their mobile features.
We approached the Truliant project with a focus on clarity, usability, and multi-platform performance. By combining live-action storytelling with voiceover instruction and custom graphics, we created a commercial that clearly communicated the benefits of Tru2Go while remaining on brand and visually engaging. The finished spot helped strengthen Truliant’s position in digital banking and gave their members a memorable introduction to their mobile features.
Areas of Expertise
Areas of Expertise
Commercial Video Production
Scriptwriting & Story Development
Live-Action Filming
Voiceover Recording
Original Music & Sound Design
On-Screen Graphics & Editing
Multi-Platform Delivery (TV + Digital)