Client


Image

Request


Rebuild an SEO-geared website for an oral surgery practice while maintaining existing content and improving UX.
Rebuild an SEO-geared website for an oral surgery practice while maintaining existing content and improving UX.

Solution


Carefully bringing over all 87 pages of existing content and incorporating professional photography and videography.
Carefully bringing over all 87 pages of existing content and incorporating professional photography and videography.

Result


An inviting and responsive SEO and mobile-friendly custom WordPress website that's easy for patients to navigate.
An inviting and responsive SEO and mobile-friendly custom WordPress website that's easy for patients to navigate.

Building for SEO + Conversions

Building for SEO + Conversions

When Dr. Won of POMS Oral & Facial Surgery first came to us, he simply wanted the website for his oral surgery practice to be ranking higher on Google. We quickly realized that the most impactful first step would be to rebuild his existing website with a more personalized, modern, and mobile-friendly design, using Wordpress. This would also help his practice convert more visitors into patients. The new POMS website not only looks beautiful on all devices, but it also includes all 80+ pages of its historic content and meets Google's criteria for exceptional SEO performance. Additionally, it's optimized for mobile traffic, which accounts for more than half of all web traffic worldwide.
When Dr. Won of POMS Oral & Facial Surgery first came to us, he simply wanted the website for his oral surgery practice to be ranking higher on Google. We quickly realized that the most impactful first step would be to rebuild his existing website with a more personalized, modern, and mobile-friendly design, using Wordpress. This would also help his practice convert more visitors into patients. The new POMS website not only looks beautiful on all devices, but it also includes all 80+ pages of its historic content and meets Google's criteria for exceptional SEO performance. Additionally, it's optimized for mobile traffic, which accounts for more than half of all web traffic worldwide.

Website Design and Development

Image
As with all of our websites, we built this site to look and function beautifully on desktop, mobile, and tablet screens.

Areas of Expertise

Putting Patients at Ease with Familiarity

Putting Patients at Ease with Familiarity

The comfort of his patients is a huge priority for Dr. Won, and we wanted to help convey that precedent from the very first impression his patients had of the practice. The previous POMS Oral & Facial Surgery website had a generic photo of downtown Raleigh as its header, which didn't give visitors a good sense of what POMS does, or even where its offices are. For the new website, we had professional headshot photography taken of Dr. Won and his staff. We also had professional videography made of the POMS main office and of Dr. Won interacting with his patients and staff. This adds a more personalized look to the website and gives anxious new patience a sense of familiarity and an idea of what to expect when they first walk in the door.
The comfort of his patients is a huge priority for Dr. Won, and we wanted to help convey that precedent from the very first impression his patients had of the practice. The previous POMS Oral & Facial Surgery website had a generic photo of downtown Raleigh as its header, which didn't give visitors a good sense of what POMS does, or even where its offices are. For the new website, we had professional headshot photography taken of Dr. Won and his staff. We also had professional videography made of the POMS main office and of Dr. Won interacting with his patients and staff. This adds a more personalized look to the website and gives anxious new patience a sense of familiarity and an idea of what to expect when they first walk in the door.

Professional Photography & Videography

Image

Summary

Summary

Thoughtful customized design changes have made a big impact on this medical practice. Since launching the newly designed POMS Oral & Facial Surgery website, monthly visits to the site have increased organically by over 35%.
Thoughtful customized design changes have made a big impact on this medical practice. Since launching the newly designed POMS Oral & Facial Surgery website, monthly visits to the site have increased organically by over 35%.

Let's get started.

Let's get started.

Excited to begin your next project?

We're excited to help you.
Contact Us

Working Hours

Mon-Fri: 8:00am - 5:00pm
Sat-Sun: Closed

Contact Us