Client

Request

Bring the website of a highly-regarded Raleigh law firm up-to-date, while maintaining the SEO they've already built.

Solution

A design overhaul with beautiful new office photography, along with special attention to keep valuable content in place.

Result

A modern, mobile-friendly website that honors the brand of this 40-year-old law firm while giving it a fresh new look.

Honoring the Existing Work

Nicholls & Crampton has been one of Raleigh's most esteemed law firms for over 40 years, specializing in a wide array of practice areas from estate planning to criminal law. Through their tenure, they've collected numerous awards and achieved many legal successes. Along with their reputation as one of the most highly regarded law firms in the Triangle, Nicholls & Crampton had also unknowingly developed a successful SEO standing through the years. When they requested a complete website overhaul, we recognized all the work that had been done to get them ranking highly for many valuable search terms and treated this project delicately to ensure that our changes wouldn't jeopardize that work.

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Areas of Expertise

Law Firm Website Design

Office Photography

Headshot Photography

SEO Maintenance

Website Design and Development

As with all of our websites, we built this site to look and function beautifully on desktop, mobile, and tablet screens.

Areas of Expertise

Representing and Reenvisioning a 40-year-old Reputation

The face of Raleigh has changed a lot since this practice was originally founded in 1978. Throughout the past four decades, however, Nicholls & Crampton has firmly established itself as a leading law firm in the community for a variety of practice areas. Our mission with their new website was to evolve a well-known local brand into a stunning representation of the current face of Raleigh and the residents the attorneys at Nicholls & Crampton work so hard to represent. We did this with an eye-catching video header of the downtown Raleigh skyline, along with beautiful office photography and headshot photography to familiarize each visitor with the firm's office and each of its attorneys. We also made the information about their practice areas easy to access by topic and by attorney specialty.

Professional Headshot & Office Photography

"I just want to let you know how awesome I think the new website is and how much I appreciate all of the hard work that you and your team put into this. It really looks great. Most importantly, we are looking forward to our continued relationship with Seven Ages."

Kevin Sink, Principal at Nicholls & Crampton

Summary

We helped bring a long-established Raleigh law firm up-to-date with their web presence while respecting their well-known brand and carefully maintaining the SEO rankings they worked so hard to achieve.