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Hopper Piano, one of the few Steinway & Sons dealerships in North Carolina, contacted Seven Ages Design for a total website overhaul. As a creative company, we greatly appreciate the art of music and were ecstatic to pursue the opportunity.
Because of the Steinway name, we knew that the site had to emulate a certain level of prestige. We took every measure we could to ensure that the website held to the prestigious standards of Hopper Piano’s parent company.
One of the key requirements of this project was to make sure Hopper Piano represented the Steinway family in the best way possible. With that in mind, we took a long look at the Steinway website to pull inspiration for the design. We opted to go with a clean, minimalistic look with beautiful sliders and image galleries.
The design for the Hopper Piano site was built with aesthetics and ease of use in mind at all times. This not only applied to the images, but also any text and forms involved. The typeface we use adheres to the Steinway family standards, and everything from letter spacing to graphic spacing was carefully considered and calculated.
The Steinway family of pianos consists of a number of high-end brands, offering everything from grand pianos to organs. As a dealer of all these brands, Hopper Piano required that we have pages to showcase every type of product they carry. We created pages on their website that give an overview of what the products are, describe the quality of the craftsmanship put into them, and allow potential customers to request more detailed information on the pianos they’re looking to purchase.
The Steinway & Sons line of pianos is used by some of the biggest names in the music business, and we wanted to make sure that was reflected in the website. With names such as Regina Spektor, Sergio Salvatore, Igor Levit, and Jesse Carmichael using the instruments, we felt the need to make something beautiful for one of the companies selling them. In an effort to give these artists the recognition they deserve, we created a "Featured Artists" slider on the Hopper Piano website.