Industrial Web Development and Marketing

Services to Support Custom Website Design

Industrial Web Development and Marketing

Services to Support Custom Website Design

Commercial Lightning Protection

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Client


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Request


Empower an established lightning protection company with a new website and better tools for marketing and hiring.
Empower an established lightning protection company with a new website and better tools for marketing and hiring.

Solution


Create a site with job application functionality and provide services to further enhance the value of this investment.
Create a site with job application functionality and provide services to further enhance the value of this investment.

Result


A well-branded strategic marketing system that works in tandem to further the success of this growing business.
A well-branded strategic marketing system that works in tandem to further the success of this growing business.

Building the Foundation

Building the Foundation

Commercial Lightning Protection installs turn-key lightning protection systems. Their clients include hospitals, universities, airports, hotels, nursing homes, shopping centers, churches, government buildings, data and research centers, military bases, and large corporations all over the Southeast. Our goals for their new website were to help them showcase their impressive clientele and certifications, detail the services they offer, and attract qualified candidates for employment. To enhance this new website, we also shot a video of their team at their headquarters in Greensboro, NC, and at an installation site on Duke University's campus.
Commercial Lightning Protection installs turn-key lightning protection systems. Their clients include hospitals, universities, airports, hotels, nursing homes, shopping centers, churches, government buildings, data and research centers, military bases, and large corporations all over the Southeast. Our goals for their new website were to help them showcase their impressive clientele and certifications, detail the services they offer, and attract qualified candidates for employment. To enhance this new website, we also shot a video of their team at their headquarters in Greensboro, NC, and at an installation site on Duke University's campus.

Developing a Comprehensive Marketing Plan

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Areas of Expertise

Services to Support an Investment

Services to Support an Investment


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Since launching their new website, Commercial Lightning Protection has gone on to grow remarkably in both locations and team size. Luckily, their site was built to accommodate that growth and we've been able to easily incorporate more tools for them to apply to their marketing and recruiting strategies. Among the supplemental services we've provided them are website hosting and support, content creation, and branded email signatures. In addition, we've worked on two larger projects to help them with their hiring and training process. We integrated a job board onto their site to allow potential employees to search for job openings, fill out applications, and upload resumes. We also designed a detailed installation manual for employees and trainees to reference while on the job site.
Since launching their new website, Commercial Lightning Protection has gone on to grow remarkably in both locations and team size. Luckily, their site was built to accommodate that growth and we've been able to easily incorporate more tools for them to apply to their marketing and recruiting strategies. Among the supplemental services we've provided them are website hosting and support, content creation, and branded email signatures. In addition, we've worked on two larger projects to help them with their hiring and training process. We integrated a job board onto their site to allow potential employees to search for job openings, fill out applications, and upload resumes. We also designed a detailed installation manual for employees and trainees to reference while on the job site.
"Kudos to the entire Seven Ages Design team. From marketing to websites to SEO and beyond, they can do just about anything, and they will do it well. Grateful to partner with them in business to keep things moving forward. Professional and insightful with a personal touch."
"Kudos to the entire Seven Ages Design team. From marketing to websites to SEO and beyond, they can do just about anything, and they will do it well. Grateful to partner with them in business to keep things moving forward. Professional and insightful with a personal touch."

Jenny Tierney, President/CEO

Summary

Summary

With the thoughtful development of our first project with this client–a new website–we were able to seamlessly build upon their initial investment to help facilitate new phases of growth, marketing, and onboarding of new employees.
With the thoughtful development of our first project with this client–a new website–we were able to seamlessly build upon their initial investment to help facilitate new phases of growth, marketing, and onboarding of new employees.