BanixxHorse & Pet Care
Update website structure and aesthetic to reflect modern responsive design practices
Improve user experience and website speed through image optimization and page caching
Improve the speed and experience of the Store Finder using Google Maps API integrations
Improve SEO tactics by implementing current SEO and web design standards
Make the uses of the product apparent for pet owners and provide easy-to-find FAQ help for application of the product
Our Mission Statement
Every business should strive to have a great website, but the path to get there can seem overwhelming. That’s because websites are much like a living, breathing entity - there’s no single change you can make for them to look and feel their best. The best websites require constant maintenance and updates from a caring team of professionals to guarantee their success - a team like Seven Ages Design.
Banixx is a unique client for us, in that the business’s owners were already passionate about using SEO techniques to their advantage. Before we got our hands on the website, they’d already been able to drive hundreds of thousands of users to Banixx.com organically. It was imperative that we not compromise any of that work and that we include all of their original content into the design of their new website
Phase IITackling The Functionality Issues of the Original Website
Where To Buy Tool
The initial solution was simple: after going to Banixx.com, customers would find a tab labeled “Buy Banixx”. Clicking here would take you to a page that contained an input field where you could plug in your address and a preferred search radius. After entering your address, the website would deliver a list of all of the retail outlets carrying Banixx within the distance of the search radius.
Google Maps API Integration
Upon hearing these issues, our staff got to work. Soon after we started, the answer became clear. We kept the input fields for customers to plug in their address and search radius, but with one small change: we decided to embed Google Maps into the page. Instead of Banixx’s previous hosting server having to manually pull and display all of this data, we deferred that task to Google. Now, after going to the page and plugging in their address and search radius, customers are presented with a Google Maps display of stores carrying Banixx’s products. Customers can also simply let the site determine their location and be delivered the same display of stores.
Banixx and Seven Ages jointly decided to streamline the process for vendors to communicate that they stocked Banixx’s products. We developed a simple form that allowed retailers to submit their store and contact information, which would then be confirmed by Banixx’s team. Once confirmed, the store’s location and information were logged and displayed to customers on the Buy Banixx page.
Phase IIIImproving SEO and User Experience
Maintaining & Boosting SEO
If you own a website, you probably know about the importance of search engine optimization. Unfortunately, the steps to be ranked amongst the top results of SERPs (Search Engine Results Pages) can be filled with miscalculations, trial-and-error, and unnecessary frustration.
Banixx’s team knew they had a great product on their hands. Naturally, they wanted customers to easily find their website and get their important questions answered. Luckily, they had Seven Ages Design’s SEO team to help get them there.
For starters, we moved Banixx’s website from Joomla to Wordpress. Wordpress performs better and it’s therefore preferred by search engines. We also took on the task of hosting Banixx.com. Previously, their website was hosted by a provider that couldn’t effectively handle their needs. This led to slower page speed and drastically reduced site performance.
Putting Customers First
On top of being a high-performing Wordpress site, we also knew their site needed to be responsive. By definition, a responsive website is one that automatically configures its layout for the type of device it's being viewed from. With mobile devices comprising a higher percentage of total internet traffic every year, having a responsive website has become a requirement in order to rank highly with search engines. Previously, Banixx was sporting an entirely separate mobile site, and it wasn’t doing them any favors.
Banixx came to us looking for help with SEO, but it turned out that they already knew a thing or two. They demonstrated a thorough understanding of the importance of content and how it affects search engine rankings. If you went to their original website, you’d notice just how many pages, articles, and blog posts there were. These weren’t just pages with short snippets, either; the pages were filled with informative and engaging content. There was just one problem: it wasn’t easy to search through. With so much time spent creating and refining such valuable content, it was surprisingly difficult for customers to find specific information.
With this in mind, we implemented a simple, yet impactful addition to increase their site’s navigability and performance: a search bar. Instead of hopping from page to page to find what you’re looking for, their site can now deliver immediate, relevant answers to you. For example, if you want to find out how to use Banixx to treat a dog with a skin infection, you can find that answer in just a few short keystrokes.